Business Need:
Proper canonicalization is critical to ensure search engines index the correct URLs and consolidate ranking signals.
If canonicals are not implemented correctly, it can lead to:
- Duplicate content being indexed
- Dilution of ranking signals across multiple URLs
- Loss of organic traffic and visibility
- Incorrect pages ranking in search results
- Wasted crawl budget on parameter-based or duplicate URLs
This directly impacts SEO performance, indexing efficiency, and revenue from organic traffic.
Description:
